Key Responsibilities:
* Execute managed retail marketing plans and programs in support of Product Category direction that deliver standout for our products versus the competition
* Manage MDF & OPEX marketing spend at partner level whilst executing priorities as defined with the relevant Category team
* Develop channel marketing plans for retailers based on collaboration with the retail partner, Category Managers and PAMs. Plans will encompass our company and partner goals and expectations, be differentiated by retail partner and ensure brand ownership, whilst delivering in store & online merchandising, and store staff advocacy.
* Identify the levers for driving share and revenue at the retail partner level (e.g. digital shelf presence, display, promotions etc.)
* Develop an in-depth knowledge of the partner, how they take products to market, their marketing vehicles, opportunities and timelines (become an expert in the partner)
Track all marketing spend over time, collate proof of execution materials and ROI detail to drive learnings and inform future spend
* Co-ordinate the design, production and execution of partner specific merchandising, online and training materials
* Work with the CDS Training team to help direct the activities of the field team within the retail partner, including determining training & marketing compliance measurement activities
* Develop fully integrated digital marketing campaigns encompassing all the main functional elements including website presence, CRM, Social media, SEO, Mobile
Experience Required:
* Experience of developing and driving partner and/or customer marketing strategy and execution in retail
* Digital marketing experience - understanding of online marketing channels (Search, Mobile, Social, Web, etc)
* Project/program management experience
* Be able to effectively drive cross-group cooperation, using strong communication, project management, and organisational skills
* Possess a personal passion for marketing, customer relationship marketing, technology, partners and satisfaction.
* Financial and analytical experience
* Negotiation and influencing skills that gain successful outcomes for both the partner and our company
