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Commercial Digital Marketing Manager

Commercial Digital Marketing Manager

  • Location

    Reading, Berkshire

  • Sector:

    Professional Services

  • Job type:

    Contract

  • Salary:

    Up to £55000.00 per annum

  • Contact:

    Karen Brown

  • Contact email:

    karen.brown@volt.eu.com

  • Job ref:

    73271-SALMK-KAB_1547745386

  • Published:

    9 months ago

  • Duration:

    18 months

  • Expiry date:

    2019-01-21

  • Start date:

    asap

  • Consultant:

    #

My Client a major technology company are looking for a Commercial Digital Marketing Manager
Position Summary:
The Commercial Digital Marketing Manager will report to the Senior Digital Marketing Lead in CDS UKI and focus on helping us identify key digital priorities and opportunities across our Commercial partner estate, including the MNAs, distributors and resellers Key Responsibilities: While the responsibilities of the Commercial Digital Marketing Manager continues to evolve with the needs of the discipline, core responsibilities will include: · Localise corporate created seasonal content, assets, and campaigns to deploy with Commercial partners and direct to market · Partner closely with the device marketers in CDS UKI to build strong digital marketing and digital transformation plans · Perform data analytics and highlight local digital trends, capturing and sharing key insights, learnings, best practices · Undertake partner capability assessments based on their digital ability, in order to co-develop improvement plans · Monitor partners web/mobile sites for online execution compliance - build strategies to address opportunities and gaps · Drive sales performance by managing online site experience, implementing merchandising, cross-sells, attach and conversions, aligned to overall account and product strategies · Contribute towards building a Centre of Digital Excellence with the Digital Marketing Lead · Stay up-to-date on the latest digital marketing/retail trends, platforms, behaviours and tools to develop innovative methods and marketing ideas Some of this role will be creative, working on digital assets to deploy, and some of it will be analytical, using data to assess how campaigns and assets are performing, defining the capability of our partners and working with them to help them improve their execution and skill level